Analysis, exchange, and practical resources for practitioners and professionals in Morocco.
As practitioners develop new skills, explaining what they do can become harder. They know how the different parts of their career fit together; someone reading their profile has only a few lines to make sense of it. This gap between the identity we build and the one others perceive is easy to overlook.
Understanding the period before a first consultation: psychological barriers, professional communication and practical improvements to enquiries, reception and booking.
Professionals offering comparable services can charge very different fees. Economic, psychological and social factors all shape how clients judge a service, decide whom to trust and work out what they are willing to pay.
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